Co-op
Easter Campaign
2020

Creative Direction

Directed by Joe Connor

Our original advert follows an epic hunt through a rainforest in the quest for a Co-op’s fairtrade Easter egg.

However the release date coincided with the beginning of Covid so after running for a few days we helped Co-op with the decision to pull the ad and instead donated the £2.5 million worth of media to the much needed cause of the raising money for Foodshare, one of the Uk’s biggest food bank charities.