Co-op
What’s For Tea

Creative Direction

Directed by Si & Ad

We launched a campaign to highlight the issue of food insecurity in the UK during the coronavirus pandemic.

"What’s for tea" shows children as they annoy their parents by constantly asking what they’ll be having for tea, before bringing to light that Co-op has donated five million meals to families in need.

The campaign launched alongside print, digital and in-store activity – as well as a 20p donation to charity every time a customer certain products from the brand.