BRITISH FASHION COUNCIL
An ode to Soho

Art Direction & Copywriting

Directed by Chris Hugall and Nye Williams

To celebrate London Fashion Week moving into Soho, we created with a short film dedicated to the “richness and diversity of the fabulous square mile” together with the poet Harry Baker.

The film won a Gold Pencil at The One Show advertising awards and a Bronze Lion at the Cannes Lions 2016.