Spotify
Spice Bus

Executive Creative Direction

To celebrate a quarter-century of one of the most popular girl bands across the world, this past weekend Spotify recreated the iconic Spice Bus from the Spice World film and took fans on a zig-zagging journey: a Spice Girls’ tour across London.

Spice Girls super fans were treated to a drag-filled homage to the Spice Girls. The bus tour was hosted by RuPaul’s Drag Race UK queen Baga Chipz taking inspiration from Ginger Spice as well as Kitty Scott-Claus (Baby Spice), Ophelia Love (Sporty Spice), Vanity Milan (Scary Spice), and Ella Vaday (Posh Spice).